Privacy policy

Data protection at Arosa Lenzerheide

The platforms arosalenzerheide.swiss, the Bike Kingdom App and the websites of the own restaurants or events as well as the sales and information points (ticket offices of the mountain railroads, restaurants of the mountain railroads, information offices of tourism organizations) in the Arosa Lenzerheide region are operated by the companies Arosa Bergbahnen AG (ABB), Arosa Tourismus (AT), Lenzerheide Bergbahnen AG (LBB) and Lenzerheide Marketing & Support AG (LMS) (together "Arosa Lenzerheide"). The privacy policy describes how and for what purpose Arosa Lenzerheide collects, processes and uses personal data. The responsible handling of guest data is important to us. We are constantly making adjustments to protect the personal data of our guests even better.

What does Arosa Lenzerheide do for data protection?

Arosa Lenzerheide enjoys the trust of its guests. Data protection and data security are therefore key concerns for us. Responsible handling of personal data is ensured through employee training, technical measures and agreements, among other things.

What data is processed about me?

We process personal data on various occasions and for various purposes. Personal data is almost always processed when you interact with us or we interact with you, e.g. when you buy a ticket for the mountain railroads from us or book admission to Bärenland.

It is also important to us to be able to tailor our offers to your individual needs. When you create a guest account, register for another of our services or navigate our websites, we therefore also process behavioral and transaction data and make assumptions about your preferences based on this. This enables us, for example, to send you or display offers that are likely to be of interest to you.

How do I benefit from data processing?

Our data processing has many advantages for you. For example, it allows us to respond to your individual needs and concerns in customer support. It also makes shopping/booking easier for you, for example by allowing us to use your data from your guest account online so that you do not have to enter it again and again. Thanks to our data processing, you also benefit from a personalized online experience, for example by receiving offers and content tailored to your habits.

To whom will my personal data be disclosed?

Your personal data may be passed on to other companies ("service providers") and used by them. Outside Arosa Lenzerheide, it will only be passed on to selected service providers and partners. This takes place, for example, in the context of an external service, whereby we take appropriate measures (especially contractual regulations) to ensure that the data is only used for this purpose. The data is also passed on if a service provider requires it for the provision of the service (e.g. the hotel for processing your stay).

Is my data secure?

We ensure that your data is protected in a manner appropriate to the risks involved and take comprehensive security measures to protect your personal data from unauthorized access. We are constantly improving our security measures and adapting them to the current state of the art.

Who can I contact if I have any questions?

If you have any questions about our processing of your personal data, please contact us at info@arosalenzerheide.swiss. In the privacy policy you will find further information on how you can exercise your rights in connection with your personal data.